INVESTOR’S VIEWS AND PREFERENCES TOWARDS CRYPTOCURRENCIES IN KERALA

Abstract

Cryptocurrencies are digital currencies that can be used to buy goods or services online or traded as a security between parties who are interested. Unlike paper cash, these virtual currencies are very safe because of the advanced encryption technology, making counterfeiting practically impossible. It used to trade on cryptocurrency exchanges as well. The history of cryptocurrencies isn't all that old. Although it has only been around for 13 years, the cryptocurrency's future remains uncharted territory. The authors of this paper investigate the attitudes and preferences of investors regarding cryptocurrency investment with the help of factor analysis technique. The researcher identified two factors that affect the preference and attitude of the cryptocurrency investor such as uncertain legality and risk and volatility. These factors further test with the investors age group and occupation with one-way nova and find out that the both factors have significant influence on the age of the investors in cryptocurrency investment while only factor two – risk and volatility – have significant impact on the investment in cryptocurrencies.